[Note: Professor Timothy Brock died December 20, 2009, at his home in Upper Arlington, Ohio. Social Psychology Network is maintaining this profile for visitors who wish to learn more about Professor Brock's work.]

Professor Brock's research interests focus on the principles of persuasion, social influence, and advertising effectiveness. A Series Editor for Advertising and Consumer Psychology, he has been a member of the editorial boards of Journal of Experimental Social Psychology and Social Psychology Quarterly. Professor Brock is also Past-President of the Evaluation Research Society and the Society for Consumer Psychology. In 1997 he received the award for Distinguished Scientific Contribution to Consumer Psychology from the Society for Consumer Psychology.

Primary Interests:

Applied Social Psychology
Attitudes and Beliefs
Persuasion, Social Influence
Research Methods, Assessment
Social Cognition

Applied Social Psychology
Attitudes and Beliefs
Persuasion, Social Influence

Research Methods, Assessment
Social Cognition

Books:

Shavitt, S., & Brock, T. C. (Eds.). (1994). Persuasion: Psychological insights and perspectives. Boston, MA: Allyn & Bacon.

Journal Articles:

Boninger, D. S., Brannon, L. A., & Brock, T. C. (1993). Effects of transmitter tuning on attitude change persistence: An examination of alternative explanations. Psychological Science, 4, 211-213.
Bozzolo, A., & Brock, T. C. (1992). Unavailability effects on message processing: A theoretical analysis and an empirical test. Basic and Applied Social Psychology, 13,93-101.
Brannon, L. A., & Brock, T. C. (1993). Comment on report of HIV infection in rural Florida: Failure of instructions to correct for gross underestimation of phantom sex partners in perception of AIDS risk. New England Journal of Medicine, 328, 1351-1352.
Brock, T. C., & Brannon, L. A. (1994). Milgram's last call. Contemporary Psychology, 39, 258-259.
Brock, T. C., & Brannon, L. A. (1992). Liberalization of commodity theory. Basic and Applied Social Psychology, 13, 135-144.
Brock, T. C., Green, M. C., Reich, D. A., & Evans, L. M. (1996). The Consumer Reports study of psychotherapy: Invalid is invalid. American Psychologist, 51, 1083-1084.
Clark, E. M., & Brock, T. C. (1992). Administration of physical pleasure as a function of recipient race, attitude similarity, and attitudes toward interracial marriage. Basic and Applied Social Psychology, 13, 195-204.
Downing, J. , Sekaquaptewa, D. J., Vargas, P. T., and Brock, T. C. (1995). "Behavior technologies" caricature of social psychology. American Psychologist, 50, 175-176.

Other Publications:

Bozzolo, A. M. , Brock, T. C. (1994). Towards a universal paradigm for examining processing of brand information: An application of illusory correlation theory. In B. Englis (Ed.), Global and multinational advertising (pp. 233-250). Hillsdale, NJ: Lawrence Erlbaum Associates.
Brannon, L. A., & Brock, T. C. (1994). Test of schema correspondence theory of persuasion: Effects of matching an appeal to actual, ideal, and product "selves." In E. M. Clark, T. C. Brock, & D. W. Stewart, (Eds.), Attention, attitude and affect in response to advertising (pp. 169-188). Hillsdale, NJ: Lawrence Erlbaum Associates.
Clark, E. M., & Brock, T. C. (1994). Warning label location, advertising, and cognitive responding. In E. M. Clark, T. C. Brock, & D. W. Stewart (Eds.), Attention, attitude, and affect in response to advertising. Hillsdale, NJ: Lawrence Erlbaum Associates,Inc., pp. 287-299.