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Institution
Ohio State University
Current Position
Professor
Highest Degree
Ph.D. in Psychology from Yale University, 1960
Research Interests
 | Applied Social Psychology |
| Persuasion/Social Influence |
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Timothy Brock
Department of Psychology
The Ohio State University
1885 Neil Avenue
Columbus, Ohio 43210-1222
U.S.A.
Home Page
Phone: (614) 292-5983
Fax: (614) 292-4537
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Professor Brock's current interests are principles of persuasion, social influence and advertising effectiveness. A Series Editor for Advertising and Consumer Psychology, he has been a member of the Editorial Boards of Journal of Experimental Social Psychology and Social Psychology Quarterly. Professor Brock is also Past-President of the Evaluation Research Society and the Society for Consumer Psychology. |
 Books:
- Shavitt, S., & Brock, T. C. (Eds.). (1994). Persuasion: Psychological insights and perspectives. Boston, MA: Allyn & Bacon.
Journal Articles:
- Boninger, D. S., Brannon, L. A., & Brock, T. C. (1993). Effects of transmitter tuning on attitude change persistence: An examination of alternative explanations. Psychological Science, 4, 211-213.
- Bozzolo, A., & Brock, T. C. (1992). Unavailability effects on message processing: A theoretical analysis and an empirical test. Basic and Applied Social Psychology, 13,93-101.
- Brannon, L. A., & Brock, T. C. (1993). Comment on report of HIV infection in rural Florida: Failure of instructions to correct for gross underestimation of phantom sex partners in perception of AIDS risk. New England Journal of Medicine, 328, 1351-1352.
- Brock, T. C., & Brannon, L. A. (1994). Milgram's last call. Contemporary Psychology, 39, 258-259.
- Brock, T. C., & Brannon, L. A. (1992). Liberalization of commodity theory. Basic and Applied Social Psychology, 13, 135-144.
- Brock, T. C., Green, M. C., Reich, D. A., & Evans, L. M. (1996). The Consumer Reports study of psychotherapy: Invalid is invalid. American Psychologist, 51, 1083-1084.
- Clark, E. M., & Brock, T. C. (1992). Administration of physical pleasure as a function of recipient race, attitude similarity, and attitudes toward interracial marriage. Basic and Applied Social Psychology, 13, 195-204.
- Downing, J. , Sekaquaptewa, D. J., Vargas, P. T., and Brock, T. C. (1995). "Behavior technologies" caricature of social psychology. American Psychologist, 50, 175-176.
Other Publications:
- Bozzolo, A. M. , Brock, T. C. (1994). Towards a universal paradigm for examining processing of brand information: An application of illusory correlation theory. In B. Englis (Ed.), Global and multinational advertising (pp. 233-250). Hillsdale, NJ: Lawrence Erlbaum Associates.
- Brannon, L. A., & Brock, T. C. (1994). Test of schema correspondence theory of persuasion: Effects of matching an appeal to actual, ideal, and product "selves." In E.M. Clark*, T. C. Brock, & D. W. Stewart, (Eds.), Attention, attitude and affect in response to advertising. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., pp. 169-188.
- Clark, E. M., & Brock, T. C. (1994). Warning label location, advertising, and cognitive responding. In E. M. Clark, T. C. Brock, & D. W. Stewart (Eds.), Attention, attitude, and affect in response to advertising. Hillsdale, NJ: Lawrence Erlbaum Associates,Inc., pp. 287-299.
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